Truly great SEO copy involves rigourous research, strategic planning and high-quality, high converting creative.
SEO copywriting is simply awesome stuff! (Have I told you how much I love it?) When given the attention it deserves, it can pack a powerful impact on your search engine results, and lift you closer to the top of Google than you ever dreamed.
What is SEO copywriting?
SEO copywriting is writing that is optimised for search engines. It’s quite a technique, and involves an awful lot more than popping in some keywords. And it’s a technique that I’m very good at. I’ve been in this line of work for over six years now, and have helped oodles of businesses rank extremely well on Google
Are you ready to go higher?
I’ll take you higher - right towards the top of Google.
SEO Copywriting can take you higher. Way up higher to the top, I mean. But to create great search engine copy, you have to be more than a good writer. You have to have a thorough understanding of current ranking factors and truly understand what these ranking factors mean. So I admit I get a little cranky when I see writers with nothing more than an internet connection calling themselves experts of this pretty detailed gig.
“Anyone with basic literacy skills and an internet connection can toss in a handful of keyphrases and call themselves an SEO Copywriter. But it aint so.”
And, on-page SEO elements aside, you have to be a gun at creating high-quality content.
High-quality content is one of the strongest ranking signals available today. Don’t believe me? Head on over to Search Engine Land’s periodic table here. High-quality means authoritative, relevant and engaging. It also means thinking extremely carefully about searcher intent, then making sure you deliver.
High-quality content is not just fancy-schmancy words that look posh and complicated. It’s content that is clear and concise and gives people what they want.
Anyway, when it all comes together, SEO copy can do a lot for you.
Super SEO copy can help you:
Improve search engine rankings
Increase social shares and links
Increase overall page views and viewing time
Improve your chances for more featured snippets in the SERPS
In other words, you’ll be easier to find online – and you’ll find it easier to convert your customers.
Like the sound of that?
Of course you do! (Rhetorical question)
PARTS TO CONSIDER
There are many factors that an SEO copywriter considers, which I’ve covered thoroughly in my search engine copywriting article here, but to summarise, they involve careful planning or placement of:
∙Headlines and cross heads (sub-headlines)
∙Key-phrases
∙Relevant, high-quality content
∙Hyperlinks and anchor text
∙Bullet lists (where necessary)
∙Relevant images
∙Rich snippets
∙Meta data
∙Citations
It’s no skip in the park. So it’s bloody important you choose someone with a solid grasp of the SEO industry. Like me. :-)
Read more about SEO Copywriting here.
“Thanks a lot for your work and the AWESOME copywriting... The website content is brilliant...””