Content Optimisation Service

Like your website to make you more money, but don’t wanna spend thousands?

Introducing the budget-friendly way to get your website found on Google AND convert more customers. Best of all, we don’t have to re-write all your web copy. (Hurrah!)

 
 

Let me optimise your content.

Look forward to:

  • Reaching a larger, wider audience wanting your services - by your pages appearing higher in the search results

  • Profiting from way more conversions - by my helpful conversion copywriting tricks!

  • Improving your SEO - so you appear in more Google Search results

  • Lifting your brand reputation - by being clearer, more helpful and appearing more professional

Sounds good, yes? Here’s what I’ll do for you.

Your content optimisation process

First, I’ll check the technical details:

  • Meta data – title tags, meta descriptions ensuring they have the right keywords and are enticing enough to make readers click on them.

  • Headers – H1s, H2s,  H3s - ensuring they clearly explain what’s on the page, contain appropriate keywords and help pull the reader down the page.

  • Anchor text – is it natural and not keyword stuffed?

  • Call-to-action (CTA) buttons – do they use words that make readers click? I can help with that.

  • Internal/external linking – let’s check if you have enough internal links strategically placed to improve SEO? Are you linking externally to reference your work or to be helpful to the reader?

  • Navigation – ensuring it make sense and follows best practices. Is it easy for the reader to find things?

 Then, I’ll dive into the content.

  • Content audit – I’ll analyse your existing content to see if it’s fulfilling the reader’s search intent and driving them to convert

  • Is it helpful reading? (Will it pass Google’s Quality Raters Guidelines)

  • Is it conversion friendly? Does the content convince the reader to do what you want, like pick up the phone, contact you, buy a product.

  • Is it optimised for Google? Will Google’s robots knowing that he what your page is about and who it’s for so they can judge if it’s relevant for the reader.

  • Competitor analysis – I’ll look at up to 3 of your competitors to see if their copy outshines yours, and if it’s better optimised for Google.

  • Restructuring/rewriting NB: This is an additional service for when the copy just isn’t hitting the spot and needs to be redone. Fees to be discussed.

  • Blog content - Let’s see if the topics are appropriate, if we can improve on them, and maybe we need to break your blog up into bite-size chunks, with more sub- headers, bullets, quotes and images.

And your investment?

Prices start at $995 for small websites (under 6 pages).

Ready to get more leads?

If you’d like loads more leads - and a healthy dose of conversions, get in touch and let’s chat.