I was invited to give this presentation to Murdoch Uni's Online Media students at the end of last year - which was a blast, but I'm only getting around to sharing this with you now. Better late than never, etc... I hope you find it useful!
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Landing Page Copywriting Tips: Stop the Superlatives
So you’ve got a kick-butt new product to sell and it’s time to promote it on the website. You’ve created a new landing page, and now you need some cool-looking copy to get those phones ringing.
Read MoreClean up your act: how to make your web pages look sleek & stylish
Attractive webpages are a bit like well-dressed women. They look clean, chic & polished. They pay attention to detail and follow rules of proportion and line. A good webpage is more Coco Chanel than Madonna circa 1989. Here's some tips to give your page a little 'effortless chic'...
Read MoreThe blog - your new SEO BFF
Your online business needs to blog. Google loves fresh content. If you're managing to write yourself fresh content every fortnight, give yourself a high-five. If not, it's time to roll up your sleeves. Or pay someone else to...
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